An advertising account manager typically works within the advertising business. He or she may work within a full service-marketing agency. If you are an advertising account manager, you will be responsible for managing many different client accounts. You could work on multiple accounts at the same time. In addition, you will be hired to manage the work of advertising account executives. This means that you will also be responsible for your client’s budgets.
As an advertising account manager, your original salary will be between thirty nine thousand dollars and sixty thousand dollars. Your bonus could be around one thousand dollars and six thousand dollars. Your sharing profit will be around one thousand dollars and five thousand dollars. Your commission will be around eight thousand dollars and twenty six thousand dollars. When all of this is added up, your total salary could amount to anything between forty thousand dollars and sixty three thousand dollars a year.*
However, the amount that you make depends entirely on the industry that you work in. For example, if you work for an advertising agency, then you could make anywhere between thirty five thousand dollars and fifty five thousand dollars a year. If you are in the internet advertising industry, you could make anything between forty thousand dollars and sixty thousand dollars a year. If you work in the public relations industry, you could make anything between thirty six thousand dollars and fifty four thousand dollars a year. If you work in the e-marketing advertising industry, you could make anything between thirty eight thousand dollars a year and fifty five thousand dollars a year. If you work in the publishing industry, you could make anything between thirty nine thousand dollars a year and fifty nine thousand dollars a year.*
The amount of education that you have had is something else that could change the amount of money that you make each year as an advertising account manager. For example, if you have a Bachelor of Arts degree, you could make anything between thirty eight thousand dollars a year and seventy thousand dollars a year. If you have a Bachelor of Business Administration/Marketing degree, you could make anything between thirty nine thousand dollars a year and sixty four thousand dollars a year. If you have a Bachelor of Arts degree in English, you could make anything between forty three thousand dollars a year and seventy three thousand dollars a year. If you have a Bachelor of Arts degree in Journalism, you could make anything between thirty two thousand dollars a year and fifty thousand dollars a year. Your will also have medical and dental benefits.*
*According to the BLS, http://www.bls.gov/oco/
Job Description and Outlook
As an advertising account manager, your job is to create press releases and release information about your clients to outside sources. You will probably need to use different media sources to create an advantageous public image of your client. You may use television, radio, magazines, newspapers, and the Internet to accomplish this feat. In addition, you may be required to help other members of your business create and design artwork and company logos for your client. You may also need to write speeches for your clients. Your job may also require you to create promotional presentations that could be used during special meetings. You may also be required to arrange conferences and conventions in order to promote the issues that your client deems as important. You will also be responsible for sale promotions and advertising promotions.
It is expected that the advertising account manager job outlook will increase by around twenty-four percent. This increase will happen between 2008 and 2018. This is faster than the average job increase. This is mainly due to the expansion of social media. This means that there are constantly new ways to reach the public. You will be able to make the most out of your career if you obtain a college degree in public relations or any related field. It also works best if you have had previous work experience.*
*According to the BLS, http://www.bls.gov/oco/
Training and Education Requirements
Many employers prefer that you have a Bachelor’s or a Master’s degree in Business Administration with a focus on marketing. It would also benefit you if you have taken courses in business law, management, economics, accounting, mathematics, statistics, and financing. It will also benefit you if you complete an internship while you are obtaining your degree.
If you plan on being a part of a technical industry that deals with computers and other electronics, you may need to obtain a Bachelor’s degree in engineering or science. You will also need a Master’s degree in business administration.
If you plan on working within the advertising management industry, you will need a Bachelor’s degree in advertising or journalism. You will benefit from taking classes in marketing, consumer behavior, and market research.
As far as experience goes, you should have experience as a sales representative, a purchasing agent, or a promotions/public relations specialist.
The Public Relations Society of America offers a program for people who are in the field of public relations. In addition, course subjects that could help you may include brand and product management, sales management evaluation, and international marketing.
The Public Relations Society of America is the only professional association that offers certificates for people who are a part of a public relations career.
Most popular business careers:
- Business Administration
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