Marketing is one of the most interesting and enjoyable professions that one can get involved in, which is why so many people each year are turning towards a career in the field. With the internet and technology having such a drastic effect on the industry, there’s never been a more exciting time to become a marketing professional. The field encompasses so many unique rolls that the possibilities of what you could do for a job are quite varied. For all intents and purposes, this article will deal with marketing project management, with the ultimate goal of becoming Marketing Director at an existent business, or opening one’s own marketing firm.
One of the reasons that people take a career in the field of marketing is that salaries in this field can actually be very lucrative. For those who are looking to break into the industry, however, salary expectations should be rather low. Starting off on a career in marketing will often garner no more than $30,000 annually. However, the goal for most people who take a job in marketing is to rise to the top and someday become Marketing Director or open their own firm. Those who reach a position such as this can expect to make between $45,000 and $125,000 per year, depending upon the success of the company and the economic climate. With this in mind, it’s no secret as to why building a career in marketing can be so enticing.*
*According to the BLS, http://www.bls.gov/oco/
Those who run successful marketing firms often bring in over $150,000 per year as a salary. However, it should also be noted that in poor economic times – especially when clients drop off or pull out of arrangements – those who run their own firms find it difficult to break even, much less make an actual profit. Generally speaking, the more established you become, the more money you will make in a year’s time.
Job Description and Outlook
Working in marketing can be extremely exciting and fast-paced, and is considered by many people in the industry to be a way of life more than it is an actual job. Marketing is a client-service industry, and the number one goal of any seasoned Marketing Director is to please their clients as much as possible. In general, clients who approach or are solicited by a marketing firm own or operate their own businesses, and are looking for help in terms of marketing, as they are unable to successfully market their company themselves. Marketing firms (or departments) step in and take things into their own hands. Most people in the industry agree that while marketing is hard work, it can also be a really fun industry to be a part of.
Marketing a company is all about planning a successful, strategic campaign. A campaign usually involves making use of marketing tactics such as direct mail, print, radio and television advertising among other methods. Developing a strategic campaign is something that takes years of experience to learn, and those who can do so on a regular basis (and prove successful) are highly sought after. The future of marketing as an industry is strong, as it continues to evolve to fit the times.
Training and Education Requirements
Put simply. starting a career in marketing is usually not as easy as breaking into other fields. Without a doubt, an education is necessary if one plans to someday open their own firm or become marketing director at a successful company. With the increasing demand for employment opportunities in the marketplace, employers know that there is much to choose from, and only want the best of the best working for them. As a result, a college education is an absolute necessity for those who wish to break into the field of marketing.
Ideally, a person would obtain a Master’s degree in a field that is analogous with marketing, such as communications. These people are usually considered to be good prospects by employers, and will almost always get the job over someone who doesn’t have similar credentials. This is especially true for those who are looking to break into a market with no experience behind them. The fact is, however, it is possible to break into the market with a simple Bachelor’s degree.
In general, the more one does to pad their resume as a marketing professional, the better chances they have of rising to the top. There are many certificate programs that marketers can gain to expand their horizons. Many people tend to get a Masters in business administration; others, however, obtain private certificates from organizations throughout the country. It is always recommended to obtain certification in one’s field of work in order to further a career.
The field of marketing is like its own little microcosm; there are many professional associations that marketers can get involved in. These include:
- The Business Marketing Association (BMA)
- The American Marketing Association
- The Direct Marketing Association (DMA)
- The Mobile Marketing Association (MMA)
- The eMarketing Association (eMA)
Most popular business careers:
- Business Administration
- Business Manager
- Claims Adjuster
- Human Resources
- Project Manager
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