A position in the media field allows a job seeker exposure to the creative side of corporations and businesses. As a content creation specialist, employees will ‘rub elbows’ so to speak with powerful members within their company’s niche. Not only does the training and job experience improve the employees worth in the job market, but the relationships a content creation specialist develops within this niche makes the employee a valuable asset. With these necessary achievements under his belt, an employee may be promoted internally or could move on to another company better suited for his aspirations.
Generally, the median salary for a content creation specialist in the U.S. is $40 – $50,000 annually. The national average is right around $50,000. Depending on the company, salaries can be in the approximate range of $35,000 – $60,000. Employees with higher salaries are generally management members of their respective content team. These managers have worked in the field for many years and possess a high degree of experience, knowledge and familiarity with marketing/content creation. The salary of a Content Creation Manager is within an approximate range of $50 – $90,000 per year.*
*According to the BLS, http://www.bls.gov/oco/
As in all fields, many factors influence compensation for content creation specialist. For instance:
- Employer Size: a larger corporation is usually better able to accommodate competitive salaries and benefits than a smaller business;
- Industry Type: if a creation specialist’s employer is focused in a very specialized niche or industry (such as technology or medicine) that requires specific knowledge, generally the pay is higher
- Years and Experience Type: an manager with 15 years of experience in the marketing industry and a formal education in an applicable field will command a higher salary than an employee with less experience in a generalized field
- Employer’s Physical Location: businesses located in larger, more affluent cities generally pay higher salaries than businesses located in rural areas.
Job Description and Outlook
Content creation specialists work together to ensure that unique and engaging content is generated. Generally, this content is used for marketing purposes. However, content may be used for other services besides marketing. Some companies use their content creation specialist for designing websites/blog posts. Other content specialist may use copy writing skills to design informational advertisements and brochures. Still, other specialists may be tasked with overseeing support of a new product launch.
Different types of content creation specialists are projected to grow at different rates. The Bureau of Labor projects advertising and promotions managers to grow by 7% from 2012 to 2022. This rate is slightly slower than average for all occupations. Meanwhile, marketing managers are estimated to grow by 13% from 2012 to 2022. This rate is average compared to ever occupation. Content specialists are generally highly skilled personnel and their work is often times cannot be outsourced to cheaper labor. However, the competition to find employment in this field is expected to be quite strong. As online marketing continues to grow, companies will increasingly value specialist with an applicable background.*
*According to the BLS, http://www.bls.gov/oco/
Education and Training Requirements
To work in the administrative field, the candidate must have a bachelor’s degree. Most positions require 1 – 5 years of applicable work experience. Some companies will only consider candidates if they have experience in writing for websites and search engine optimization design. Generally, employers will expect candidates to have worked in a team in past positions. Additionally, certain employees may expect candidates to have experience with copy writing and Photoshop.
Some companies will require candidates pass a copy-editor test. A company may elect to provide employees with additional training courses which increase employee effectiveness. This training focuses on increasing employee proficiency. Additional knowledge may help shape the employee in a positive way and can be useful down the road.
The American Marketing Association (AMA) is widely considered one of the most reliable and trusted resources for marketing professionals. The AMA was founded in 1937 and has since emerged as the largest marketing association in the world. Its 30,000 members work and teach in global marketing fields. To this day, no organization provides as many marketing resources as the AMA making it a truly unique institution.
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